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Tuesday, 25 August 2015

Xiaomi, the Apple of China, will soon be Available in Nigeria & other African Countries

Xiaomi isn't just an additional chinese
cell company, it is the most valuable
mobile enterprise in China by and large
known as the Apple of China. It
successfully took Apple's position in China
through producing good designed, pleasant
Android instruments and took the low end
market from Samsung via bringing the
cost even decrease than expected.


Xiaomi may also be described as a successful
cell corporation and it got here as no
surprise when it announced it is
venturing into the fastest growing
mobile market on the planet. For a
organization that entirely understands the
low-finish market, it's dependable to anticipate the
organization it's bound to reach
Africa. Cellular technology lovers
have long predicted this and as a
matter of fact, it's long overdue.


Looking at
Xiaomi’s success in China, however, it
is obvious the company reduces profit
margin on hardware and profits
through software. This enables it to sell
quality phones at very affordable prices
and that has been key to its success.


The company plans to launch two
smartphones in Africa come September:
The Red Mi 2 (costing $160) and M4
($320).



Red Mi 2 (costing $160) and M4 ($320)
– Image credit, Forbes.


In step with a piece of writing on Forbes, the
phones might be dispensed via cellular In
Africa and they are setting up online
stores in 14 countries. This process is
really much like how Xiaomi markets its
merchandise in China.

RJ van Spaandonk, president of cell
in Africa said,


I think Xiaomi is currently
the one of the most exciting
mobile internet brands. It is very
well suited to the needs and
income levels of the emerging
middle classes in Africa. There is
a great need for mobile
technology in Africa that is of
top-notch quality but still
affordable. What I found in
Xiaomi is a company, and a
business model, that can
accommodate the needs of
African consumers.


Coming to Africa, Xiaomi will have to
compete with present brands to attain
relevance. In the first quarter of the
12 months, it was once pronounced that Samsung,
Tecno and Apple had been the three biggest
players in the African mobile market
accounting for 55% of all telephones offered
across Africa.


Infinix also is coming up strong, and
with the launch of its first Android One
phone
which is the first in the whole of
Africa, the game is getting even more
interesting.

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